Entertainment Tonight and The Insider pulled the “Heath Ledger Drug Video” from their line up last night after they ran teasers for the story. Why? – you might ask. Why not run a damaging story on a celebrity before his burial in Australia takes place? Well maybe an e-mail from one of the most powerful PR firms might help pull the story. ID-PR sent out a mass e-mail asking the readers to contact ET and The Insider to pull the story, which contains footage of the young actor at a drug party where he admits to his own drug usage.
Take a look at the ID-PR e-mail:
Tonight Entertainment Tonight/The Insider are previewing an extremely distasteful segment regarding Heath Ledger. The segment centers around a two-year old video ET purchased for a large sum of money in the hopes of stirring up a salacious and exploitive story about Heath, which would win them big ratings on the first day of sweeps. The two outlets did not even have the courtesy to wait until after Heath’s burial to broadcast this segment. They intend to air the full segment tomorrow.
For the sake of his grieving family and friends, his child, and common decency, we hope to pressure Entertainment Tonight and The Insider to do the right thing and pull the spot. This is not journalism, it is sensationalism. It is a shameful exploitation of the lowest kind, to a talented and gentle soul, undeserving of such treatment.
We are asking the Hollywood community to pressure Entertainment Tonight to pull the segment. Please take action so that Heath’s family can grieve in peace. Please forward this message to everyone you know and ask them to personally call Linda Bell Blue at Entertainment Tonight and Brad Bessey at Paramount to express their outrage and request Entertainment Tonight to pull the distasteful spot. Their information is listed below. Thank you.
Wow, powerful e-mail! Entertainment Tonight and The Insider did pull the story. Smart idea considering ID-PR would have barred these two media outlets from access to their high profile clients in the future.
It is horrible to realize the reason these two entertainment media outlets were going to air this story about Ledger’s drug problem was because our nation thrives off of the sensationalism and their ratings would have soared. Never mind the respect of the grieving family who is scheduled to bury their loved one this weekend. It is also shameful that whoever obtained this footage was able to sale it for $200,000 – cha-chig - they just cashed in on Heath Ledger's life.
The video below contains The Insider’s teaser. Note that the video shows people taking drugs and Ledger talking about his past drug habits.
Cheers!
Cortney a.k.a. Cort
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment